How To – Farm Intelligence

Creating a Segment

Last Updated on: September 10, 2025 Reading Time: 3 minutes

To create a new segment click Add Segment. Select the desired geography. You can choose entire states or counties by clicking on the map, create custom areas using a radius or polygon, or upload files such as county lists, state lists, or shapefiles. Please note that you can only create segments within the states and

Managing Segments

Last Updated on: July 23, 2025 Reading Time: 2 minutes

The Market Segments page allows you to: Select which segments to view: Use the toggle button to choose whether to display only the segments you’ve created or include those created by others in your organization. Helpful for users migrating from FarmFocus, who may have pre-created segments set up for them. Rename a Segment: Easily rename

Navigating Through a Created Segment

Last Updated on: July 24, 2025 Reading Time: 3 minutes

Click the View Producers icon to access a segment. Within this page, you can easily navigate to another created segment by clicking the dropdown arrow at the top left corner. On the Opportunity Finder page, a list of the top 200 producers by planted acres within the selected segment is shown in both the table

Adding a Producer to a List

Last Updated on: July 9, 2025 Reading Time: < 1 minute

To add a Producer to a list: Check the box next to the producer’s name in the table. Click the “Add to List” button. Choose an existing list from the dropdown, or click “Create New List” to make a new one. Name the new list (if applicable) and confirm. Click Add.

Opportunity Finder

Last Updated on: July 10, 2025 Reading Time: < 1 minute

The Opportunity Finder page allows you to select a pre-existing segment and apply filters to narrow down producers based on your specified criteria. Once set, your filters and settings will be retained, even if you navigate away from the page. For more information on how to navigate this page, please visit the following link:

Search Producers

Last Updated on: July 22, 2025 Reading Time: < 1 minute

The Search Producers tab allows you to find producers near a specific location. You can do this by: Entering a physical address Inputting latitude and longitude coordinates Using your current location (Location Services must be enabled) Drawing a radius on the map To begin: Set the radius by adjusting the number of miles using the + and – icons. Choose one