The Revenue Opportunity Analysis feature helps quantify growth potential by estimating product-specific revenue opportunities for each producer. All users can view estimated potential revenue, while customers who provide their own sales data unlock advanced analytics such as actual revenue, market share, average wallet share, and detailed growth opportunity insights. Values on the page automatically adjust based on the selected Product and Revenue Year, giving you accurate, data-driven guidance for prioritizing accounts and shaping growth strategies.
To use the Revenue Opportunity Analysis tool:
- From the Customer Portfolios page select the Revenue tab in the right panel.
- Use the Product dropdown to select from Seeds, Crop Protection, Fertilizers, or Customer Services. All values on the page will update to reflect the selection.
- If your organization has provided sales data, use the Revenue Year dropdown to view actual revenue for 2023, 2024, or 2025 and compare year over year performance.
- Review the panel to see estimated potential revenue for the selected product across producers currently listed in the table. If sales data is available, the panel also shows actual revenue, market share, average wallet share, and a breakdown of growth opportunity from wallet share expansion versus new customer acquisition.
- Check the “View producer revenue metrics” option to add revenue potential, actual revenue, and wallet share columns directly to the producer table. These values update automatically based on the selected Product and Revenue Year.
- Use the Farm Inputs filter to refine Market Size calculations and adjust how Potential Revenue is estimated for each product category.
- Apply Field Locations and Crops filters to see how revenue metrics change when focusing on specific counties or crops.